Snowboarder on a summit ridge holding a phone out over the valley

Born in the Australian snow

The brightest thing on the mountain

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You know the feeling

01

Gloves on.
Phone out.
Heart rate up.

Gloved hands fumbling a phone on a chairlift
02

Twenty metres of air below your pocket.

Looking down from a chairlift at the drop below
03

One fumble and it's gone till spring.

A phone half-swallowed by deep powder snow

Every season, thousands of phones go under the lift line, off the ridge, into the deep. The photos, the passes, the cards, the keys to your whole life, swallowed by powder in half a second.

And you still pull it out for the summit shot. Everyone does.

Something's coming to the hill

Ride with your phone out. Not your luck.

Equipment designed and developed to keep your untethered lifestyle intact.

Not yet.

Why red?

Camo is for hiding. This is the opposite.

Australian snow gum bark

Our pattern is cut from the bark of the Australian snow gum, the tree that grows where nothing else can. We turned it red and made it anti-cammo: made to be seen, on the lift, in the lodge, in the deep. The brightest thing on the mountain!

Snow Joey. Designed in Australia. Built for mountains.

Woven, not printed

Fifty millimetres of jacquard elastic. The brand is in the thread.

Macro of the woven Snow Joey band

First drop, Winter 2027

The list gets it first

First run is small. The list hears first, buys first, and gets the colourway that never hits the shops.

No spam. A handful of emails a season, each one worth opening.

A Snow Joey band woven with a resort's own name in place of the Snow Joey wordmark

Stock it. Distribute it. Or make it yours.

Put your mountain on it

Your colours in the camo. Your name woven into the band, not printed on it. The same product, built to carry someone else's brand down the hill and back into the city.

A beanie lives in a drawer. This clips to the bag that goes to work on Monday.

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